Chapter 06: Towards Management

In today's class a general case was established for studying management course. Human beings are capable of using language to communicate their desires or wants. Any such expressed wants can be met by others. Market is the place where one expresses a want or comes to know about existing or an emerging wants. Economics is the system concerned with production, demand, supply and consumption of human wants. A general term given for things that meet needs of humans is goods, services.

Business is a process of identifying new needs and building a system for developing products and services to satisfy those needs. Identifying new needs for the first time and converting that into a business is called entrepreneurship. Management is the process of supplying those goods and services on regular basis.
For instance in 1970's Microsoft identified need for software (OS) and made a business sense out of it. In the mid 1990's Sabeer Bhatia identified a need for email services and created Hotmail. In the late 1990's Google recognized need for "search", invented an algorithm and built a business around that. Such examples endless.

In the management part, course covers the ideas and concepts associated with management and functions that that make up the management process: Planning, organizing and staffing, Controlling and directing

Chapter 05 Project Feasibility

Finding a successful business idea is a challenge. An alert mind can find a business idea from many sources. Some of the traditional sources of business ideas are
  • Magazines
  • Trade Journals
  • Financial institutions
  • Government & Commercial organization
In addition a constant watch on market trends and discerning a gap between demand and supply for any product or service can be a source of new business possibility
Market Feasibility
Feasibility study is a detailed work of collection of data analysis and conclude the feasibility of that operation.
For instance production feasibility study will use data such as production capacity of machinery to answer the question " can we produce required quantities of products, in required time frame with given cost constraints?
Market feasibility study includes
  • Nature of market
  • Cost of production
  • selling price and profit
  • Demand
  • Market share
  • Target Market
Technical Feasibility Study
  • Location of Plant
  • Construction of factory, plant and its size
  • Availability of raw material
  • Selection of Machinery
  • Utilities
  • Production capacity
  • Staff requirements
  • Technical viability
Financial Feasibility study
  • Total cost of project
  • Source of capital
  • Subsidiary sources for additional finances
  • Financing for future development of business
  • Break even analysis
  • Estimation cash and fund flow
  • Return on Investment
  • proposed balance sheet
  • Cost of Labour and Technology
Social feasibility Study
  • Location- will the people in the neighbourhood accept your plant there ( Remember Nano case in West Bengal)
  • Social problem-
  • Pollution - pollution concern - remember kaiga project
  • Other Problems