Class 20: Communication

Communication is a process of exchanging information. This information can be of any form and format and may included - data, fact, suggestions, opinion and even emotion. Communication is important because it the mechanism through an organization is channelises orders and feedback

Uses of Communication

Communication is used in the following processes.

• Recruitment
• Orientation
• Performance
• Evaluation
• Projecting image- brand building
• Decision process

Forms of Communication
Communication can be classified based on the following.

• Formal or informal - official or through informal networks
• Directions- Downward- from higher up to subordinates, upward- from subordinates to higher ups, Horizontal - between equal ranking employees and external - with outside agencies
• Media - Oral and written

Communication process

Communication process consists the following steps

• sender ( who has a message to send)
• encoding ( idea into language form)
• transmission- using channel to send message
• receiver
• decoding
• feedback- acknowledgement and seeking clarification